Have you seen the latest Magic Sarap TV commercials by Nestle? Last June 2010, Ai-Ai delas Alas and Zaijian Jaranilla in a Magic Sarap TVC. In the ad, Ai-Ai plays a sorceress who transforms bland rice into magic rice. The copy states "Rice becomes more delicious, more appetizing when you make it into Magic Rice! Just sprinkle on Maggi Magic Sarap!"
Last February 2010, a report published in Philippine Star revealed that more young people are suffering from cardiovascular diseases (CVD) because of their lifestyle. The Philippine Heart Association also said that hypertension remains one of the top killers in the Philippines.
Childhood obesity is also a growing concern among Filipino parents. The ever-changing lifestyle of kids--video games/Internet, lack of playgrounds, etc--has made children more susceptible to obesity. In 2008 alone, a national nutrition study done by the Food and Nutrition Research Institute stated that obesity cases in the Philippines has been increasing dramatically.
And now here is Nestle telling us to use Magic Sarap not only in complex dishes but in all dishes possible, even the simple steamed rice! Magic Sarap is not just simple seasoning. It contains salt and a lot of preservatives. Salt is something we should all take in moderation. A dining lifestyle of salty dishes would increase our risk of getting CVD. But with Magic Sarap's new TVCs, Nestle is basically telling everyone it's okay to eat salty food.
Don't get me wrong. I've used Magic Sarap in our meals before but I stopped using Magic Sarap and other salty condiments when my husband was diagnosed with hypertension. Everyone needs to minimize their intake of salty foods and using Magic Sarap in all your meals won't help you cut down your risk of CVD.